Adobe Firefly

Overview

Adobe Firefly is the industry standard for commercially safe generative AI. Unlike other models trained on scraped web data, Firefly is trained exclusively on licensed Adobe Stock images and public domain content, making it the only choice for enterprise brands and professionals who need copyright safety. It powers features inside Photoshop, Illustrator, and Premiere Pro.

Why Use Adobe Firefly?

If you are a professional designer or video editor, Firefly is built for your workflow. It allows you to generate vectors, edit videos with text prompts, and expand images seamlessly. The new Firefly Video Model and Firefly Image 5 (released late 2025) offer photorealistic quality with granular control over camera angles and motion.

Key Capabilities:

• Commercially Safe: The safest AI for business use, indemnified by Adobe for enterprise customers, ensuring you never face copyright issues.

• Firefly Video Model: Generate high-quality B-roll, extend clips, or create videos from scratch with specific camera movements (pan, zoom, tilt) and native audio generation.

• Generative Fill & Expand: Deeply integrated into Photoshop, allowing you to add or remove objects and extend image borders perfectly matching lighting and perspective.

• Text-to-Vector: The only major AI model that generates editable SVG vector graphics for logos and icons, directly compatible with Adobe Illustrator.

• Firefly Boards: A new collaborative space for teams to mood-board, upscale video, and iterate on concepts using multiple AI models in one place.